Penelope Meredith’s love of clothes was evident from an early age, likely a case of both nature and nurture, given that her father was flamboyantly dressed (think red-satin lined cape and white gloves) and her mother a dressmaker (so she was spoiled with made-to-measure clothes). Penelope would re-work old garments into new outfits and replicate them in miniature, for her dolls.

Penelope was obsessed with dance, which looked to be where her future lie, until a skiing injury left her re-learning how to walk. Having simultaneously been brainwashed into thinking that the only career to have was in business (definitely not the arts) she studied business and languages at University in England and Paris. Living in Paris influenced her greatly and she continues to be inspired by the romance and grandeur of its architecture as well as the elegant, polished look of its inhabitants.

Saved from the banking world (where she lasted a matter of months) by Sarah Doukas at Storm Model Management, who hired her as a booker, Penelope also found herself in high demand amongst her friends, who sought her sartorial advice for job interviews and first dates. As they achieved resounding success in both areas (!) they gave her the credit and her reputation grew. It became clear that she had a gift for selecting the right cut/brand/colour and putting a look together but she insists to this day that her job isn’t about clothes. ‘It’s about really getting someone, bringing out their true essence and dressing them in a way that feels authentic and inspiring, so they can shine – through their clothes – and feel proud to take their place in the world’.

As well as dressing her impressive list of private clients, Penelope styles for editorial photo shoots, advertising campaigns and red carpet events. She has appeared in Stella Magazine and Harper’s Bazaar, loves to write (she is one of The Telegraph’s contributors) and is a regular public speaker at industry events. Penelope lives in North London with her two daughters, when she’s not escaping to India or Sri Lanka for some barefoot, stiletto-free, solitude and meditation.