Fashion can be exciting. But a trend-led approach to dressing doesn’t often work, because there isn’t a one-look-fits all. Clothes are about self-expression and the challenge is to dress in a way that reflects our most individual and luminary self.
For some people this comes naturally – they can pull a look together out of nowhere and carry it confidently. Others need some direction and a trusted eye to help them identify how they want to look, guide them to the brands and designers that suit them and organise their clothes in a way that makes dressing exciting and effortless.
My approach to styling someone is as much about inciting a feeling as creating a look. I see the incredible impact it has on peoples lives when they feel good in their clothes – the power it has to enhance careers, relationships and most importantly, one’s feeling about his or her self in the world.