Monthly Archives: November 2014

You’re so cool…you’re so cool

Amélie Pichard‘s shoes are like little works of art. Not in a detailed, Manolo Blahnik kind of way, nor in a technically brilliant Tabitha Simmons way, but in the way they just seem so – well – unlikely. It’s like the moment when you look at what someone’s wearing, then look down, and lo and behold the shoe is a complete surprise.

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Campaign image courtesy of Amélie Pichard

The opposite of a safe, practical, go-with-everything shoe, Amélie Pichard‘s shoes are cinematic, almost circus-like. They have character. They are like Patricia Arquette in True Romance or Michelle Pfeiffer in Scarface. Badass, gorgeous and bonkers.

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Fur brogue. Image courtesy of Amélie Pichard

You can find her shoes at Dover Street MarketColette and 10CorsoComo (plus others). I stumbled upon this pair of lilac mesh and navy blue patent shoes with ‘just the right height’ heels at Garrett Leight optical in Los Angeles.


Mesh & patent shoe from SS14 collection. Image copyright Penelope Meredith

It’s the shoe that was featured in the spring-summer 2014 campaign, which I loved. Not since Guy Bourdin shot the legendary ad campaigns for Charles Jourdan have I seen a shoe brand publish campaigns with so much personality – as much about the image and the story as the shoe.


SS14 Campaign. Image courtesy of Amélie Pichard

So with all that in mind, I’ll sign off with the words of Alabama Whitman ringing in my head – “you’re so cool…you’re so cool…you’re so cool…”

Amélie Pichard
21 rue de Lappe
75011 Paris

No Ordinary Knit



I don’t look forward to autumn or winter. I’m a cold person. I prefer summer clothes to winter clothes. I like bright mornings, long days and balmy evenings. You get the picture. So as the dark nights draw in I’m already dreaming up ways to get through winter. Up there with a trip to India is a huge desire to be cosseted by knitwear and blankets from The Elder Statesman.

Interesting, well made knitwear is hard to find. The first piece I ever saw by The Elder Statesman was in a different league from anything I’d seen before – a chunkier-than-chunky, softer-than-soft oversized men’s black knit with huge, pink flowers on it. Bold, beautiful and just the right amount of scruffy.

I love everything about this brand – the product (supreme cashmere), the ethos (made locally, in Los Angeles), the identity (a cool scrawl) and the man behind it: Greg Chait. (No brackets).


A knit from The Elder Statesman archive. Image copyright Penelope Meredith

I got a bit over-excited when I was introduced to him at an Easter Egg Hunt in Santa Monica earlier this year. But in spite of my stalker smile, and unperturbed by the bunny ears I was sporting at the time, Greg invited me to the showroom to view the new collection and rummage through the archive of early pieces – all bursting with wonderful, eclectic colour.

I was also excited to hear that The Elder Statesman is opening it’s first store this week – in West Hollywood, LA – a light-filled spaced, stripped back, rightly allowing the product to speak for itself.  I hope this is the start of big things for the brand and that, in time, we may get one closer to home. Though of course it may not look so sunny.


The Elder Statesman’s Los Angeles store. Image courtesy of The Elder Statesman

The one piece I have – a cobalt blue ‘thermal mom sweatshirt’ that I bought in LA – makes the rest of my sweater drawer look quite pathetic. This knitwear is the epitome of laid-back luxury, which comes at a price (£3000 for a blanket). I will have to work hard to fund my addiction, but each time I wear my cashmere sweatshirt I am transported back to a windy beach day in California. Which is priceless.