Amélie Pichard‘s shoes are like little works of art. Not in a detailed, Manolo Blahnik kind of way, nor in a technically brilliant Tabitha Simmons way, but in the way they just seem so – well – unlikely. It’s like the moment when you look at what someone’s wearing, then look down, and lo and behold the shoe is a complete surprise.
The opposite of a safe, practical, go-with-everything shoe, Amélie Pichard‘s shoes are cinematic, almost circus-like. They have character. They are like Patricia Arquette in True Romance or Michelle Pfeiffer in Scarface. Badass, gorgeous and bonkers.
You can find her shoes at Dover Street Market, Colette and 10CorsoComo (plus others). I stumbled upon this pair of lilac mesh and navy blue patent shoes with ‘just the right height’ heels at Garrett Leight optical in Los Angeles.
It’s the shoe that was featured in the spring-summer 2014 campaign, which I loved. Not since Guy Bourdin shot the legendary ad campaigns for Charles Jourdan have I seen a shoe brand publish campaigns with so much personality – as much about the image and the story as the shoe.
So with all that in mind, I’ll sign off with the words of Alabama Whitman ringing in my head – “you’re so cool…you’re so cool…you’re so cool…”Amélie Pichard
21 rue de Lappe